Behind the Wheel at Chrysler

the Iacocca Legacy
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Current format, Book, 1995, Available .
Current format, Book, 1995, Available . Offered in 0 more formats
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.

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