The Microsoft Way

The Microsoft Way

The Real Story of How the Company Outsmarts Its Competition

Book - 1996
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The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing but in staying eager for ideas and responsive to the market.
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., 1996.
ISBN: 9780201409499
Branch Call Number: 338.7 Str
Characteristics: 318 p.


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