101 Ways to Promote your Tourism Web Site
Filled With Proven Internet Marketing Tips, Tools, and Techniques to Get Visitors to your Site and your DestinationBook - 2008
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
Publisher: Gulf Breeze, FL : Maximum Press, c2008.
Edition: 2nd ed.
Characteristics: xx, 391 p. : ill. ; 24 cm.