The Art of ChoosingBook - 2010
Every day people make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar's award-winning research reveals that the reasons for people's choices are surprising and profound.
Publisher: New York : Twelve, c2010.
Edition: 1st ed.
Characteristics: xiii, 329 p. : ill. ; 24 cm.